What is Twitter? “Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets.” – wikipedia.org. Twitter marketing can be made effective but to a certain degree. It all depends on the nature of your campaign. Twitter advertising requires that lot of upfront effort be put into gathering and assembling the proper audience ( followers ) that can then be served the content which interests them. Viral content works well with Twitter followers since they are always tuned in or listening, if something comes on their radar, they will go after it.
Twitter advertising also requires great deal of time. Time spent on making yourself interesting to the world so that you could have other people following you. There are services out there that claim they can market your message to the selected audience and therefore save you time on building your own profile, but most of these services are still in the early stage or not mature enough for more demanding campaigns. Ultimately you will need to make decision whether the Tweeter works for you as part of your online advertising plan.