Many businesses today go and spend a lot of valuable time and money to try and reach maximum visibility. However in such a fast changing and hyper connected world it is very difficult and not enough to stand out. As we make our move to a interconnected social web it is becoming more prudent and necessary to change our old ways and PR tactics with useful and interesting online conversations engaging the right audience.
Many new studies show that more and more people are turning to the internet to try and consume resources such as latest news. TV and print audience is in the decline significantly while on the other side the Web and larger social media consumption continues to rise ahead.
According to some of the studies conducted by the Opinion Research Corporation (OPC), “The increase in online news consumption was led by disproportionately larger increases among a number of key demographics, including college-educated people (20 percent), and people with household incomes over $100,000 USD a year (23.1 percent). Adults ages 18-34 also got more news from online sources, at 22.2 percent.”
Another source of data is ComScore which currently shows that exact same trend. There is 41 percent increase in North Americans streaming and watching video content in August of 2009 than they did previously back in the 2008 for that same time period. People are tuning in to the various online sources or feeds to get the content that is of an intrest to them. Still the real question remains as to what are the companies doing to keep up with the subscriber habits? There seem to be very few corporations who get the idea, but many of companies are heading for the web blackhole if they can’t raise and sustain the proper awareness on the Web.