SocialPark Blog » Twitter Advertising

Small business heading towards the social media

brenda.haynes — Fri, 23 Oct 2009 22:10:35 +0000

Major social network platforms such as Facebook, Twitter and others are catching up to the traditional websites as an alternative internet advertising mechanism for small businesses. That is at least the takeaway from a a newly released survey of 2,000 small businesses by independent research firm Internet2Go. That could be bad for for companies like Adobe which have a real monopoly on major software tools that are used to build content for the websites today.

According to the survey that was conducted and ran in mid-September of 2009, it is shown that almost 45 percent of small-business owners have Twitter or Facebook accounts. That’s astounding considering that today on the internet only 44 percent of all small businesses have the actual websites and content on them. A thing to remember is that the Internet is over a decade old, but social media is in infancy being only few years old.

Coca-Cola company will send 3 bloggers to a trip around the world

jason.duncan — Wed, 21 Oct 2009 18:33:27 +0000

Coca-Cola Co. is launching a brand new social media advertising campaign that will result in sending three chosen bloggers to more than 200 countries in single year to find out and uncover what makes people happy with their products. This is part of their “Open Happiness” campaign.

The whole Coca-Cola Co. effort, aka “Expedition 206,” shows that a big-name brand is ready to venture deep into the social media. The major campaign efforts will include blogging, trying to post updates on Twitter website and also adding videos to popular video website known as YouTube. Coca Cola Co. hopes that this will generate lot of buzz around consumers and sales. The trip around the world is quite ambitious and is involving staying in some countries for just a day or two.

The three bloggers will be chosen by online method of voting starting this Wednesday and will have to spend the entire year visiting different countries and travelling. The bloggers will be paid a salary. The company would not disclose to anyone any figures on how much the bloggers are getting. The bloggers will enjoy meeting with the local people, and also taking part in exicting events like the Winter Olympics in Vancouver of 2010.

Can Twitter Become Part Of Online Marketing Strategy

brenda.haynes — Sat, 17 Oct 2009 20:00:19 +0000

What is Twitter? “Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets.” – wikipedia.org. Twitter marketing can be made effective but to a certain degree. It all depends on the nature of your campaign. Twitter advertising requires that lot of upfront effort be put into gathering and assembling the proper audience ( followers ) that can then be served the content which interests them. Viral content works well with Twitter followers since they are always tuned in or listening, if something comes on their radar, they will go after it.

Twitter advertising also requires great deal of time. Time spent on making yourself interesting to the world so that you could have other people following you. There are services out there that claim they can market your message to the selected audience and therefore save you time on building your own profile, but most of these services are still in the early stage or not mature enough for more demanding campaigns. Ultimately you will need to make decision whether the Tweeter works for you as part of your online advertising plan.