For those who are wondering what is happening with Canadian search data centers, well they are getting updated for sure. Search engine result pages are starting to show different results. “Our clients are getting better rankings on new Caffeine, it’s great!” Richard Cohen, the advertising manager from “SocialPark Media Group Inc.” admits. Richard also mentioned that data centers in Canada were updated with some new code a few days ago and that finalized update will happen by the end of the month. Google should probably make an official statement sometime in early February or before.

Google Caffeine is also taking into account much more heavier keyword weighting and the domain age has become more important then before. Other factors include website response speed, page generation time and quality of inbound links from other external websites.